Rustomjee is one of India's most established real estate developers. Urban Woods, their Dombivli project, had no shortage of digital visibility. Meta ads, Google campaigns, and property portals were all active. But anyone who has marketed real estate digitally knows the problem.
These channels can deliver thousands of leads, but very few actually convert. Most inquiries are casual, unqualified, or just price checks. Sales teams spend months following up, only to close two or three deals at a disappointing return on ad spend.
For Rustomjee Urban Woods, the real challenge wasn't awareness—it was bringing serious buyers to the site: people who were informed, interested, and ready to see the property in person.
The campaign was built around one idea: if buyers understand the investment, they will take the next step themselves. The theme, "It's Thoughtful to Invest," positioned Rustomjee as a guide rather than a seller.
Influencer selection was critical. CollabX used its AI platform to shortlist local finance influencers within a 5 km radius of Dombivli. This ensured the audience was not only interested but also close enough to realistically visit the site.
Selection was based on:
Creators like Monica Malik and Vijay Nihalchandani spoke the language buyers cared about—returns, paperwork, and decision timing. That credibility made all the difference.
The execution was deliberately simple and human. Influencers shared short Reels and Stories explaining:
Instead of pushing sales, they invited interested followers to a free on-site masterclass through a dedicated landing page—bridging online engagement to offline action.
The masterclass was held on September 13 at Rustomjee Urban Woods. Attendees received:
After the session, every attendee was taken for a sample flat walk-through, completing the journey from content to consideration to conversion in a single, trust-driven experience.
Marketing Lead: Maria Bhopalwala
Project managers: NA
Key account manager: Yash Dhawan
Most importantly, buyers arrived informed, confident, and ready to engage.
Industry Recognition
The campaign won the Best Cross-Channel Integration award at the 2025 Maddies.
Marketing Lead: Maria Bhopalwala
Project managers: NA
Key account manager: Yash Dhawan
This campaign proved that in a category drowning in unqualified leads, the right influencer strategy can replace volume with precision. By combining hyper-local finance influencers, education-first content, and a seamless online-to-offline journey, CollabX turned a single masterclass event into a high-conversion sales engine—delivering results that outperformed traditional digital real estate marketing at a fraction of the cost.
CollabX, a brand under the trusted umbrella of Web IQ Technologies Private Limited, is a performance-first influencer marketing platform. We empower brands to scale with data-driven creator campaigns that deliver real, measurable results.
