At Collabx, we genuinely believe that influencers are not just a marketing tool to promote your products and services, but they are the ultimate growth engine a brand can leverage. There is no marketing tool as powerful as word-of-mouth, and influencers now form the backbone of such efforts. Our vision is simple—help brands harness the power, authenticity, creativity, and reach of influencers to achieve measurable business results.
We support brands with strategies, campaign ideation, and the science of cracking virality. We don’t just work with mega influencers; we collaborate with micro- to nano-influencers and build campaigns that turn every single interaction into measurable ROI.
The Maddies Awards are among India’s most prestigious and fiercely contested for marketing, advertising, and overall digital excellence. It's an award that celebrates creative thinking and the commercial impact brands create. In its 43rd edition, the contest drew 929 submissions across 155 categories from over 106 agencies and brands across India and Nepal.
Only the top 18% of entries (340) were shortlisted through a rigorous two-round judging process that involved independent scoring and expert panel deliberation. From those, 184 winners were awarded medals, including 4 Grand Prix, 31 Gold, 61 Silver, and 76 Bronze.
In our first year participating in the Maddies Awards, CollabX walked away with three prestigious medals. This is a remarkable achievement that highlights CollabX's strategic edge and executional excellence in performance, real estate activation, and mobile creativity.
Our work with McDonald’s focused on vernacular, mobile-first influencer campaigns. It's a pioneering strategy that expanded reach in regional languages and resonated authentically with local audiences.
This Gold Medal win validates our belief that cultural relevance + creative storytelling = impact, especially when mobile and social are at the center of the activation strategy.
Our campaign with Domino’s focused on driving direct online orders through influencers via click-to-purchase (CPP) activations. We turned influence into a transaction, using tailored nano- and micro-influencer funnels that converted attention into measurable sales, proving that influencer marketing can be truly performance-driven.
This Silver Metal win is a testament to our ability to design influencer journeys that move the needle on business KPIs, not just impressions or engagement.
With Rustomjee, we demonstrated how influencer collaboration can reinvent real estate marketing. By blending trusted creator recommendations with strategic channel activation, we generated high-quality leads and deeper community engagement.
This campaign showed that even in traditionally slow categories like real estate, influencer-led storytelling and modern content formats can drive performance goals, and our Bronze win at the Maddies proves it.
Each win shows not just creative flair but measurable business performance that brands care about and results that translate into growth.
A big shoutout to our incredible team, Shiksha, Anwesha, and the entire CollabX squad, whose relentless creativity, strategy, and execution made this recognition possible.
We're only just getting started. CollabX is on a mission to:
We will continue to enhance influencer marketing, accelerating the success of influencers, strategists, and brands alike. Collabx is where creativity meets performance, and the future of marketing is being rewritten by the influencers who move culture and commerce.
CollabX, a brand under the trusted umbrella of Web IQ Technologies Private Limited, is a performance-first influencer marketing platform. We empower brands to scale with data-driven creator campaigns that deliver real, measurable results.
